Writer: Site Staff
Date:Saturday October 23 2010
Published on behalf of the FA. No money was taken by Vital Football to promote this campaign:
The Football Association is telling the nation`s workforce that 'Football Needs You` as part of a new campaign to inspire mechanics, teachers, accountants, DJs and everyone who loves football to take their first steps to becoming a grassroots coach or referee. The ambitious target for the inspirational new Football Needs` campaign is to encourage 50,000 new Level I coaches by 2011 and 8,000 new referees by 2012.
The 'Football Needs` nationwide advertising campaign features Jaz Dhami, a Punjabi singer, headteacher Manisha Tailor and air steward David Green, all of whom retain their passion for coaching and refereeing while juggling their busy professional careers.
Singer Jaz Dhami commented: 'After spending time away from football to pursue my music career I returned to England and wanted to give something back to my local community. By getting into coaching I`m sharing my passion for the game and providing young Asians with a pathway into football.'
In a bid to get people to stay in the game England Coach Stuart Pearce has also joined the grassroots heroes in his own unique advert and cameo role in The FA`s new 'Football Needs` short film. The film takes a light-hearted look at the unassuming characters at the forefront of the grassroots coaching scene who appear in a 'Never Mind the Buzzocks` style spoof. In a first for The Football Association the film will be aired in 220 cinemas across the country throughout October reaching an estimated audience of one million viewers.
Stuart Pearce, England coach and U21 manager, said: 'The really rewarding thing about being a coach is watching that improvement in players, coaching them during the week and seeing them put the skills they have learnt into practise during a game on any given Saturday. I would encourage anyone with a passion for football to discover how rewarding coaching can be.'
Supporting The FA`s 'Football Needs` campaign Premier League and 2010 FA Cup Final referee Chris Foy is excited by the unveiling of The FA`s first ever advertising creative focused on encouraging those who enjoy the game to get into refereeing.
He said: 'Having joined the police force at 21 refereeing provided me with a great opportunity to stay in the game that I love while at the same time pursuing my professional career. It doesn`t matter if you`re refereeing at Old Trafford, Anfield or Stamford Bridge the same fundamentals and enjoyment of refereeing apply whatever the level.'
Julian Eccles, Group Director of Marketing & Communications, The Football Association, added: 'This campaign is the first of a series The FA will be running during the season. Using a variety of techniques - from cinema and print to online - we want to reach new audiences to encourage them to get into football.'
The FA`s 'Football Needs` campaign forms part of the National Game strategy, a £200m pound investment in grassroots football. The Get Into Coaching objectives are supported by McDonalds and the Get Into Refereeing campaign runs in association with Carlsberg.
Date:Saturday October 23 2010
Derby Downed By Blues (Tuesday December 16 2014)
Stats: Derby County v Chelsea (Tuesday December 16 2014)
Football Aid 2015 - Ultimate Derby Xmas Gift! (Monday December 15 2014)
Rams Knocked Off Summit (Saturday December 13 2014)
Stats: Middlesbrough v Derby County (Saturday December 13 2014)
Southport In The FA Cup (Tuesday December 9 2014)
FA Cup Draw Live Tonight + Team Numbers (Monday December 8 2014)
Rams Too Good For Brighton (Sunday December 7 2014)
Stats: Derby County v Brighton & Hove Albion (Sunday December 7 2014)
McClaren Won't Allow Complacency (Saturday December 6 2014)
|Leeds Utd||2||-||0||Derby County|
|5. Derby County||22||11||6||5||17||39|
|To Me To You - Latics 1 Rotherham 2
» Wigan : 21/12/2014 11:13:00
|Adams: Tettey 'Goal' Should've Stood
» Norwich : 21/12/2014 11:00:00
|Clarke reign starts with home defeat
» Reading : 21/12/2014 10:00:00
|Football Truce? What Was Going On!
» Wigan : 21/12/2014 09:55:00
» Rotherham : 21/12/2014 09:41:00